Tonight Conan makes his return to television after being shafted by NBC, but he hasn’t been sitting idly by waiting for his return. Yes, TBS added him to their line up months ago, but O’Brien was legally bound to stay away from television for a year so instead he took his show on the road. The unique thing about this is he used Twitter to motivate and market.
O’Brien marketed his “Legally Prohibited From Being Funny On Television” through Twitter and it sold out within hours. Conan O’Brien is a huge name and may have already had a huge following behind him, but doesn’t it say something that his only form of advertising was Twitter…and it worked!
This is just another example of how social media can work to your advantage. Maybe it’s time for your company to restructure it’s marketing plan to include the power of social networks.