Having a Facebook page isn’t enough to in the world of social media. Facebook is a great social media tool, but to gain results companies must utilize the social media site correctly. A company needs to interact with customers or potential clients to get a ROI. Social media is a slippery slope for any company because feedback may come in a positive or negative light, but having the feedback and interaction is what social media is all about.
Now Facebook is making easier for customers to communicate with brands they love…or hate. Facebook is introducing “page tagging” which will allow Facebook users to tag company, brand and celebrity pages in their photos. This can do wonders to strengthen a brand and is a great benefit to any company.
Facebook page tagging is a great WOM (word-of-mouth) campaign out there. Any company and brand can benefit from this new feature by starting a viral campaign. For example, Sweet Leaf Tea could start a campaign to have customers tag pictures of how their product fits into their summer time activities. Sweet Leaf Tea would be photographed over a large geographic area with different types of people. This not only helps the company, but this could spark inspiration among customers who might want to try Sweet Leaf Tea in a new way. Also, this is a great way for customers to have their friends try out a product they never thought they would like. People will be able to see their friends enjoying a great product which can set off a chain of events.
Companies can get customer feedback at its finest. How does a company know when their product or services are taking off? There is an increase in revenue. But now companies will be able to see their success in pictures. Or maybe there isn’t something quite right about the product and customers can give feedback on how to make it better by showing your company where the product failed. Any feedback is worth it because it will help build your brand in the long run.
Free advertising. Mashable used the example of people tagging themselves or others wearing Levi’s jeans and those pictures being posted on Levi’s Facebook page. Just imagine how this could work for your company; there will be people taking pictures eating your food and tagging it or wearing your clothes or shopping your stores…the possibilities are endless and your company didn’t have to pay for it. When you can get something of good quality for free it’s always plus. And people trust the advice of others over any other type of advertising, so it’s definitely a win/win situation.
The Facebook page tagging feature will be available soon to help you build your brand. The only question is: how will your company effectively use Facebook page tagging? Remember, what works for one company may not work for another, so it’s important to find out how this feature will work for your business. There are many great campaigns to come from this simple feature using Facebook. If you need help, don’t forget Bee Succinct is always here to help.
